Branding is a very important thing when it comes to business, and this is why you should aim to make a great one for your business. Whether you have been in business or you are just starting out, it is important that you make a great brand for your business as this can also contribute to the success of the company.
When you need to come up with a brand, you need to think about a lot of things including the company’s logo, your tagline and the color scheme among other things. You also need to have a memorable name for your brand and make sure that everything else is available and already set to make the process run smoothly.
With that being said, below are some tips that help you to create a great brand name for your electronic cigarette business. Follow this link if you are interested in knowing more about electronic cigarettes https://www.ecassoc.org/electronic-cigarettes/ .
1. The theme
Having a great theme can contribute to coming up with a strong brand name for your business. This can simply be done by inviting those involved for a short theme party where everyone discusses various themes that might be suitable for the company. You can start by taking a look at what can make your brand unique and what is relevant to your target audience. Go through the company’s main virtues and also look at how the company defines itself. It is important that you touch on different attitudes and strength that contribute towards defining your brand, then choose the main ones you think your clients or customers will like.
When it comes to creating names, vocabulary is always an important thing. So, after you have developed the themes, it would be a nice idea to start to start coming up with vocabulary for them. For example if you had “speed” as one of the themes, you can have words such as quick, fast or whiz as they are all thematically related. With a lot of these thematically-related words, you can build a great vocabulary for your brand.
3. Setting the mood
In most cases, pictures can help with your imagination and take you to unexpected places when it comes to having a name for your brand. So, for each of the themes you have picked, you can consider creating a montage full of images using materials from different places. From this, you can draw different ideas and discuss them before you come up with any final decisions. This will contribute positively towards coming up with a strong brand for your e-cig business.
4. Mine Metaphors
This sounds simple and corny, but it’s a powerful and creative tool. When coming up with a brand name, you need to also think about including metaphors. It has been proven that comparing your business or products to something which is more tangible and concrete can help in relaying important information to your potential clients. From this, people will be able to relate, thus they will know what your brand deals with, especially if they have an idea of what you are comparing your business to.
5. Have fun
With everything that you do, you need to include some fun in it, so as to make it enjoyable. Even when coming up with a brand name, in as much as it is a serious thing, a little fun might help take it to another level. Do you remember the thematic vocabulary you came up with before? You can play around with those words and see if you can come up with a cool brand name. You can start by combining any two words and see if you can come up with a name. You can test your creativity by joining words with other words, or parts of the words, and see what you can come up with. You can also create cool homonyms by phonetically misspelling a word or simply adding a suffix or a prefix to words…, and that’s how many great brand names are made.
When creating a brand name, you have to consider a few things. They might look simple but are usually crucial especially if this is your first business and you have to make a great name from the start. These few tips above can give you an idea on what you can do but you can see more here.